More on the Key Message

The Key Message Headline approach to managing content is a well-proven way to ensure your message content is memorable, brief and still complete enough to satisfy your audience. This white paper further explains the Key Message Headline (KMH) template mentioned in Chapter Five of Managing the Moment.

http://f.cl.ly/items/0v1b0P2x3t2e1O1D0308/KMH_Explanation_Parker.pdf

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